Live Webinar: Web Content Strategy - Creating Clear and Actionable Web Content

Join our live webinar, “Web Content Strategy: Creating Clear and Actionable Web Content” on August 3, 2011.

Many organizations put great amounts of energy into developing well coded, beautifully designed websites. Yet, some forget to consider the importance of content development. While the structure and design make your site easier to navigate, the content is what informs your audiences and drives them to take action. Content strategy began in the late 1990s and is a growing practice in the web industry focused on the planning, delivery, and governance of content for a website. This webinar will help you understand why content strategy matters, the basics involved, and simple things you can do to be more strategic about your organization’s content.

In our 60 minute webinar, you will learn:

• What is content strategy?
• Why is it important for my organization’s website?
• What are the steps involved in content strategy?
• What are some simple things I can do to get started right away?

Presenters:

Michaela Hackner is a Project Director for Forum One where she leads web strategy projects for nonprofits, foundations, and government clients. With a background in writing and web communications, she regularly presents on content strategy and online storytelling to the nonprofit community.  She hopes that by leveraging the power of solid communication practices and content strategy, organizations will realize more impact online and build a more sustainable donor base.

Courtney Clark is a Content Strategy Lead at Forum One. Courtney joined Forum One in 2006 as an information architect with experience in brand strategy and development, experiential and data-driven web design, audience analysis, site audits, and wireframe creation. She now serves as a content strategy lead, and is responsible for developing content strategies, assessing and cataloging content, and coordinating new content development for a range of clients.